The Digital Garage: Fueling Automotive Sales

I developed and led a data-driven digital media strategy that successfully drove website traffic, generated qualified leads, and significantly boosted vehicle sales for top automotive brands, by reducing eLFAs for LMAs across western US.

Driving Automotive Sales with Digital Advertising

The Challenge
Automotive brands like Chevrolet, Cadillac, Buick, and GMC face a highly competitive market with long sales cycles. The challenge was to create a digital advertising strategy that would not only increase brand awareness but also drive sales for local dealerships.

My Role
My role was to lead the digital media buying and strategy for these top automotive brands working with Martin Retail & Agency 720. I was responsible for ensuring that our paid media campaigns were aligned with both the national brand vision and the specific goals of local dealerships. This involved meticulous planning, strategic execution and a relentless focus on performance.

The Solution
I developed a full-funnel paid media strategy that used a blend of brand-building and direct-response tactics. The strategy included targeted search campaigns that captured high-intent shoppers, as well as social and display campaigns that built brand loyalty. I used advanced audience targeting to ensure we were reaching the right car buyers at every stage of their journey, including being one of the first adopters of advertising on Hulu.

The Results
The campaigns were highly successful, driving a measurable increase in website traffic, lead generation, and, most importantly, vehicle sales for the dealerships. By optimizing our campaigns based on real-time data, we delivered a strong return on ad spend and helped the brands maintain a competitive edge.