The Digital Classroom: Fueling Enrollment Growth

Crafting the Future of Higher Education, One Ad at a Time.

The Challenge
Peirce College faced a crowded and competitive higher education landscape and wanted to increase student enrollment. The challenge was to create a digital advertising strategy that would not only reach prospective students but also drive them to apply and enroll.

My Role
Within DCW, my role was to architect and execute a comprehensive paid media plan for Peirce College. I was responsible for everything from building the initial campaigns to analyzing performance data and optimizing for success. My focus was on ensuring that every ad dollar worked as hard as possible to attract the right applicants and meet our enrollment goals.

The Solution
I developed a multi-channel digital campaign that reached prospective students across various platforms. The focused was on delivering personalized and compelling content to each audience segment, whether they were high school students, parents, or returning adults. I leveraged data to identify the most effective channels and creative assets, ensuring our messaging resonated with our target audience and drove them to action.

The Results
The campaign was a resounding success, leading to a significant increase in student inquiries and overall enrollment. By meticulously optimizing our campaigns and our funnels, we achieved a low cost-per-application, allowing the college to maximize its budget and achieve its enrollment goals. The project was a testament to what's possible when data-driven strategy and flawless execution come together.